Design For Print- Task 1

I am continuing to look at branding and identity of this task, however i am going to look slightly broader, as my chosen topic is so specific. And make reference back to graphic design.


As explain in an esrlyer post, the identity of the phone box has alot to do with the type face used, Golden Book is the nearest Typeface,  its an art deco roman typeface, and it bold is largely identical to the original typeface used on the phone box. 

as the project develops the typeface will become increasingly important. 

The Phone box itself creates its own brand, that is the brand of britain, here are a few examples that represent this brand, and the brand that is important i portray in this project.  

GFSmith are a souly british independent, paper manufacturing company. This mail shot embodies everything, independent and British that the phone box also represents, bold, straight to the point. The colour palette is of course representative of this, along with the strong bold typeface. 

This again has little connection to the phone box itself, however as a logo, it includes many of the icons and cultures. This is based around encouraging people to set up there business in london. It is this kind of positive persuasive message that will be important in my project.