In this post i will be looking closely at the packaging an promotion of the london phone box, and what it represents, in terms of its britishness and how it has influenced other aspects of graphic design.
The two images above are prime examples of the recognisable and distinctive, nature of what i am going to call the "london red" the bus and the phone box signify london, and UK as a whole to foreign visitors. When seeing the packaging for these book holders, who have been designed by a london designer, there is the automatic connection made. Something that through out the project, needs to happen.
This is an example of the universality of the red phone box, this is an american piece of packaging, which cements the fact that red phone box is quintessentially British, from a design point of view, its not particularly attractive, but what it says about the phone box is important.
Although this idea, has been used to promote every city across the world, it could be used to promote the advances of the phone box. Or take influence from its simplicity, as the red phone box is london.
This is another example of the phone box being a national icon, as far as target it audiences go, its apparent that a lot who bought this would be tourists. In my promotion of saving the phone box, i will need focus more directly on the British nationals and encourage them.
This although part of a dr. who quote, has interesting connotations when applying it to my projects, the angels have the phone box can be re worded, but still allow, the message to be portrayed while keeping the dr. who reference, which will appeal to many people.
Alan fletcher is a British designer, who created some of the most iconic identities in the 60's, his simplisitic style, like the two images above, creates a retro identity that is something that the phone box represent, so his style of promotion could be put forward into my work.
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