Looking at tourism destinations and the tone of voice used with in encouraging people to come there, the direction i am thinking in taking the rebrand of the city is that of a tongue in cheek representation of this. As i think the direction to approach this brief is perhaps humorous.
Purely looking at british videos it obvious the tone voice is looking at the fine point of the country.. wheres the rain? using the city brand to attack the negative points of the personality, could be amusing, or maybe take it to the max using ridiculous referances and contexts?
The words ‘corporate greed’ ring through the speeches and banners of protests across the globe. After huge bail-outs and in the face of unemployment, privatisation and austerity we still see profits for the rich on the increase. But we are the 99%, and on October 15th our voice unites across gender and race, across borders and continents as we call for equality and justice for all.
In London we have occupied the forecourt of St Paul’s Cathedral, next to the London Stock Exchange. Reclaiming space in the face of the financial system and using it to voice ideas for how we can work towards a better future. A future free from austerity, growing inequality, unemployment, tax injustice and a political elite who ignores its citizens, and work towards concrete demands to be met.
Make sure to follow @OccupyLSX on twitter for updates. Try to come with a friend or group of friends. If you are thinking of staying for a while bring plenty of food and water, wrap up warm and you may want to bring tents and a sleeping bag.
Bring your energy and excitement, and be ready to create a better world!
MAY 15 – Drought of Democracy: Flood the British Bankers’ Association!
On 15 May it will be one year since the start of the indignados movement, and the fight against bailouts, corruption, repeating economic crises, and financial crimes continues. People are still occupying and protesting to bring about a better world.
This 15 May we will target an institution that has directly contributed to the strengthening of the 1 per cent. We will target an institution that has bought our democracy. One that stands in the way of structural change. The British Bankers’ Association is that target. The BBA symbolises a wider problem in our society: money and private corporations have more influence over our politicians than we do.
The BBA is the lobbying group for finance, the “voice of banking and financial services”. It represents over 200 financial institutions and lobbies your Parliament, buys your politicians, and helps bend national policy in its favour. It tries to make sure things will stay the same.
The BBA, the banks it represents (http://www.bba.org.uk/about-us/member-list), and the government they stole from us should be considered as targets that day. They are all responsible for this drought of democracy.
As part of Occupy May, 15M will be a day of direct action. We call on all autonomous groups, coalitions, progressive organisations, students, unions, workers, and pensioners to join us on this day. We encourage people to form their own affinity groups, plan their own actions, and converge upon the BBA to help end the prioritisation of profit over people to an end.
Be creative! Form your own guerilla theatre group, come in fancy dress, and turn the BBA into something beautiful. Bring glitter, stickers, banners, posters, balloons, and noise makers of all kinds! Guerilla garden – bring seeds and garden in any space available! Foreclose on the BBA! Be ridiculous! Dress as a radical clown and put on a show! Deny them any peace and quiet! Bring drums, instruments, pots, pans, sound systems of all sorts – make your presence known!
No more business as usual. You don’t ask for democracy. You make it!
We will first meet in Central London – specific location to be announced – and then go to the BBA.
Our city has lost its pride. It’s been stolen. Our politicians, regulators and those who were meant to be looking after things sold us out. Who is benefiting?
‘We are all in this together’ never rang so hollow. There is no ‘together’ and they are not part of ‘we’. They want us to pay for their crisis … and we think we should. So let’s pay them a visit, one by one.
On 12 May people around the world will rise up again responding to the global call for action that marks the birth of the indignados movement.
It’s time to meet the 1 per cent. And guess what? They are right here in London!
Let’s visit those who gambled with our pensions and savings, created financial nonsense to make money out of thin air, paid hundreds of thousands to wine and dine with our ‘elected’ representatives, were bailed out, evaded billions in taxes and secured 40% of the world’s wealth for themselves.
They are doing everything they can to keep the status quo. But it’s time for an economy that puts people’s well-being and the environment we live in before corporate profits. And they are in our way.
On Saturday 12 May, we’ll deliver our very own personal messages to them. Be creative: come dressed as your least favorite banker, tax evader, corporate tycoon, politician, vampire squid, and company CEO. Bring stickers, monopoly money, caution tape, placards, faux awards, pots, pans, bullhorns, conches, tents, stereos, war horns or any other “random acts of kindness” you like.
More details to be announced. Location, timings and a map will be made available before 12 May.
*** How to get involved ***
- Any ideas or contributions, get in touch us so we can plan the day with you! Want to put on some guerilla theatre or an supporting action? Go for it! Want to make a huge puppet? Just get in touch so we can help.- Facebook event page http://www.facebook.com/events/327612820626082
Occupy London announces an Open Day on Tuesday 10 April as gets ready for Occupy May. Occupy London Stock Exchange was just the beginning. Calls you to help make May the beginning of a summer the one per cent will not forget.
Occupy London is set to strike back this May as people around the world take to the streets to mark one year since the indignados reclaimed their squares in Spain and Greece, and six months since the Occupy movement went global.
The next wave is about to begin. Put May Day, 12 May and 15 May in your diary.
It’s been four years since the financial crisis hit. Governments have failed catastrophically to implement the economic change needed to prevent it happening again. They have failed to protect their citizens’ interests against those of corporations and the financial markets. Ordinary people – families, small businesses and communities – are being forced to pay for a crisis they didn’t cause. May marks an international call to act locally and globally against this injustice and to fight for a sustainable economy that puts people and the environment we live in before corporate profits.
In the UK, the millionaires’ budget confirmed that the coalition seeks to reward those at the top of society, at the expense of our health service, education and pensions. We are already seeing the fallout of extreme austerity in other European countries where the economic activity has come to a standstill and the living standards of ordinary people have reached punishing lows.
The world’s eyes are on London this year with the Jubilee, the Olympics … but we all know that the pageantry and the spectacle can’t hide what’s really happening in the UK as politicians collude with the financial elite.
Occupy London is building for its second wave. You, your group, organisation or community are called to get involved – let’s bring together concerned individuals and seasoned campaigners from across and beyond the political spectrum.
Open Day for Occupy London
The first of a number of creative events and actions leading up to May will be an Open Day event starting at 6pm Tuesday 10 April at Friends Meeting House(173-177 Euston Road NW1 2BJ). Between 6pm and 7.30pm, come and meet people involved in Occupy London’s working groups to find out how you can get involved, what they have been up to and what they are planning. At 7.30pm, get ready for some creative planning for events in May! Stay in the loop via the Facebook event for Occupy May!.
Occupy London Stock Exchange was just the beginning. Join us as we regroup to make May the beginning of a summer the one per cent will not forget.
Posted 2 days ago on April 28, 2012, 2:34 a.m. EST by OccupyWallSt
The Free University is a collective educational experiment that will be held on May 1, 2012, from 10am-3pm. In solidarity with the general strike, the Free University offers a public space for the 99% to disengage from an unequal system and imagine a model for alternative education. Those gathered in Madison Square Park, and those meeting in other spaces in solidarity, will create a university that is open to all, without debt or tuition for students, without pre-requisites, age limits or any other disqualifying requirements. Learning can only happen through interaction, exchange, and dialogue. To create a living future together, all must be included and welcome.
The Free University is an open invitation to educators around New York City to participate in May Day 2012. During the day, lectures, workshops, skill-shares, and discussions will be held — all open to the public. If you are in solidarity with the general strike but cannot cancel your class, bring it here! We also invite all educators interested in volunteering special sessions and classes for the day. We will have designated spaces for the quieter and more intimate classes.
No single day, park, or effort can contain our vision; instead, we propose and will struggle to make all our universities places of free education, inquiry, and access to knowledge for all. We demand that our society put forward the necessary resources to provide such an education for all.
Free U is a project made in partnership with educators and students from Brooklyn College/CUNY Grad Center/Eugene Lang College/New School for Social Research/Hunter College/ /Pratt Institute/New York University/Queensborough Community College/ Rutgers/Columbia University/Princeton.
Follow on Twitter: @FreeUnivNYC
The purpose of this is post is looking at a variety of logos, with the idea of the BCFA logo compition. Who are looking for a "neat" new logo. I want to stay true to the corporate feel of the organisation however add some vitality to the new logo. Colour maybe a good way of doing this.. i also want to include some imagery in this logo.
Here are some type based posters, which use on the whole very simplistic typography to effectively communicate there message. Something that charitably posters do often As it creates a high impact peices and it is the tecniques used here that i will try and emulate in my own work.
Again further research on successful media campaigns and how we can apply there qualities to heinz.
The general idea is to get our message out to as many people as possible over a short period of time, with our hard hitting approach to a particularly un important message in the grand scheme of things.
The Top 10 Best Social Media Marketing Campaigns Of All Time
Social Media Marketing is in full swing nowadays, and almost all of the world’s top brands are utilising it in one way or another. The campaigns aren’t always the easiest to execute (and sometimes go bad, although that’s another blog post), but if done correctly they have the potential to generate a massive return on investment. Here we look at a rundown of the ten best social media marketing campaigns of all time:
Dunkin’ Donuts came up with an awesome campaign to promote the launch of their Coolatta beverages – a sweepstakes where Dunkin’ Donuts Facebook fans could upload a photo of themselves with a Coolatta beverage to Facebook and automatically be entered into a daily giveaway. The relatively low cost campaign built up their social network following, increased brand & product recognition with the mass of Coolatta-related images flying around the web, and obviously encouraged people to buy their iced-coffee drink too.
Although these kinds of campaigns certainly aren’t rare nowadays, this was one of the first of it’s kind, which is why I think it deserves a space in the Top Ten. Dunkin’ Donuts still have a strong Facebook presence to this day, and run a similar ongoing campaign called Fan of the Week.
Keep It Coolatta Was One Of The First Campaigns Of Its Kind
Google did something very uncharacteristic of the search giants on February 2010 and ran a TV advertisement campaign entitled ‘Parisian Love’ in the advertising break of the 44th annual Superbowl. The ad demonstrated some of Google’s many search-based features, and was based around somebody debating whether to move to France to meet up with a lover. The ad definitely generated a lot of buzz, and stocks rose almost instantly, but was it worth an estimated $5,000,000 price tag for the 53 second slot? Who knows, although the company was last valued at $153.4 billion, so it’s not as if they’re short of the cash.
Google later capitalised on the buzz surrounding its Parisian Love campaign by launching a Search Stories mini-site, where users can create and share their own Superbowl-style advertisement.
Dove’s viral video ‘Dove Evolution’ was part of its ‘Campaign For Real Beauty’ launched in 2006, and was the first purpose-built viral video to make a real impact on a marketing campaign for the company. The video features model Stephanie Betts being given a makeover then later being photoshopped, and is supposed to highlight how our perception of beauty is distorted. The video managed to acquire over 11,400,000 views on YouTube, and it has been estimated that it brought in a massive $150,000,000 worth of exposure for the company. Not bad.
The video also managed to inspire a number of spin-off videos, most notably ‘Slob Evolution‘, which went on to be nominated for many prestigious awards, such as a Daytime Emmy and Webby award.
My Starbucks Idea is an excellent example of crowd-sourcing quality information for the purpose of business development. The great thing about this campaign isn’t just that they acquired (and continue to acquire) a huge amount of business ideas for free, but that they’re also generating brand awareness and customer engagement as a bi-product. And just imagine how happy it would make that special someone who got their idea implemented? Priceless. Here are a few of the ideas that made it:
Low fat & high-protein items for breakfast
Free coffee for Gold Card members on their birthday
Evian launched its ‘Roller Babies’ video in July 2009 as part of it’s ‘Live Young’ campaign, and instantly gained success. The video notched up 27,000,000 views on the official YouTube video, and an estimated 61,000,000 views across the web in total, making it the most popular online advertisement ever. What Evian are most proud of though, is the videos ability to inspire conversation – research shows that over 80% of people who watched the clip in either France or America considered discussing it, and over 65% wanted to share it.
The most interesting aspect of Nielsen’s research though, was the fact that 95% of the people in France (one of the countries where the advertisement was first launched) who viewed the video online had not seen the ad on TV. This statistic really cemented the need for online video to run alongside – and possibly even replace – traditional media channels.
In probably the most noble campaign in our top ten, Everywhere, a social media communications and content company based in Atlanta, Georgia, launched a campaign to raise money for various non-profit cancer organisations. The campaign was based around the idea that #BeatCancer’s sponsors – eBay/Paypal & MillerCoors Brewing Company – would donate $0.01 to charity for every time the hash tag ‘#BeatCancer’ was mentioned on either a blog post, Tweet or Facebook status update. The campaign earned over $70,000 for various charities, and really showed that it’s possible to do something amazing with social media.
The Inspiring #BeatCancer Campaign Raised Over $60,000 For Charity
‘Will it Blend?’ has been going for 3 years now, and is still generating buzz around Blendtec’s products. There’s no doubt that it was (and still is) a successful marketing campaign – it won .Net Magazine’s 2007 Viral Video campaign of the year, the Bronze level Clio Award for Viral Video in 2008, and was also nominated for the 2007 YouTube award for Best Series. Currently, the Will It Blend? series has gathered more than 100,000,000 hits, and it doesn’t look like it’s going to slow down any time soon.
It’s been well documented that Social Media was a huge part of Obama’s election campaign, and that can be backed up by some fascinating statistics regarding what the campaign achieved:
5 million ‘friends’ on more than 15 social networking sites
13 million email subscribers
8.5 million monthly visitors to MyBarackObama.com (at its peak)
3 million online donors
It’s also interesting to compare Obama’s Social Media campaign to that of his nearest rival, John McCain. For example: On election day Obama had 3,000,000 Facebook supporters opposed to McCain’s 600,000, 859,000 MySpace friends opposed to McCain’s 319,000, 115,623 Twitter followers opposed to McCain’s 4,911 and 117,873 YouTube subscribers as opposed to McCain’s 2,902. To sum it up, he absolutely destroyed McCain on every major social media platform, and maybe – just maybe – that’s what gave him the edge in the election.
Obama’s Social Media Campaign Helped Him Become The First Black President
The UK-based car insurance comparison site Compare the Market launched its legendary Compare the Meerkat TV campaign in early 2009. The campaign was based around ‘Aleksandr’, owner of Compare the Meerkat, who was getting rather annoyed with people getting mixed up between Compare the Meerkat and Compare the Market, so decided to launch a campaign to inform people of the differences between the two. The campaign went viral in the offline space almost immediately, and the online world wasn’t far behind when the Compare the Meerkat mini-site was launched along with Aleksandr’s Twitter account.
In my opinion, the Compare the Meerkat campaign was the most innovative out of the top 10 – the virality of the content is second to none; I can’t count the amount of people who have asked me if I’ve seen the advert, or reciting any one of the numerous catchphrases associated with it. The real power comes from how the campaign is so closely linked to the Compare the Market brand, though – Excellent viral content + Heavy brand association = successful marketing campaign. Simples.
More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech
Total video views reached 40,000,000 in a week
Campaign impressions: 1,400,000,000
Since the campaign launched, Old Spice body wash sales are up 27%; in the last three months up 55%; and in the last month up 107%
Amazing, huh? Sure, a 107% increase in short-term sales is an insanely good return for a marketing campaign, but you really don’t appreciate how good it is until you have a think about the ROI. You see, this particular Old Spice campaign didn’t require a $5,000,000 ad spot, a $8,000,000 celebrity paycheck, or a$15,550,000 video campaign – it’s estimated that the campaign cost a very modest $250,000 to run. Sadly it’s still too early to calculate the actual ROI of the campaign, but you can bet your bottom dollar that it’s going to be positive.
Thanks for reading! If you think that there’s a campaign that deserves to be in the top 10 that isn’t, please post it in a the comments below.
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