Wednesday 10 October 2012

Latvian identity research.


It is important to give latvia a strong and unique identity, that can be applied across a range of media, this of course will intrigue potential tourist to the country, this post is based around idea generation for a tourist industry based identity.


Strong identity created from a aspect of the country or region itself, perhaps for latvia i can begin to look at something unique about there terrain or infrastructure. 


  • This follows a different trend to the previous post, this is based on an aspect of culture, a common pattern, which is something that i need to research into for latvia.
















    this is an identity for a resort in poland, the logo development is the strongest part of this process something that i may want to consider when designing for latvia as a country. finding elements of the country that can be put into a logo. the stationary set, and icon identity for the the website is another strong aspect of the project and something that needs to be considered when designing for web.






    what i like about this identity is the booklet that comes with it, this is a good way of applying my publication to the tourism industry as more of an information pack. i like the way in which the logo has been applied to a range that is relevant to tourism. The logo inspiration is also key here and something that i will also look to develop.





    this is anther identity for crimea, looking specifically at the logo, this is something i do not want to emulate as there is no way that this would ever stand out in a travel agents. The id for latvia needs to be different a stand alone and make people intrigued into a country that people wouldnt normally consider. 







    This shows alternative ways of showing your brand, this interaction with the consumer is always a strength in brand identity. this logo is simple and can be applied easily through out all mediums. 




    This identity is a web based identity, however the colour scheme used through out is very relevant. this is a strong web layout with strong imagery something that i will defiantly need when designing the latvian web site.  i like the subtle undertones of this website, as well like the patterned backgrounds, this is a website that should be considered when designing latvias.  




    This is a short moving image identity which is not particularly inspiring, however what i do like is the concept behind it.. and this style is something that could work well if applied to latvia.  

    again a very strong range of outcomes, with a well though out out logo, it seems that tourism base logos have certain aspects of the place or the country in them, and this is something that i need to find for latvia this will allow me to create a strong identity. 

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