Looking at tourism destinations and the tone of voice used with in encouraging people to come there, the direction i am thinking in taking the rebrand of the city is that of a tongue in cheek representation of this. As i think the direction to approach this brief is perhaps humorous.
Purely looking at british videos it obvious the tone voice is looking at the fine point of the country.. wheres the rain? using the city brand to attack the negative points of the personality, could be amusing, or maybe take it to the max using ridiculous referances and contexts?
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