Type Layout-simplistic-Heinz

Here are some type based posters, which use on the whole very simplistic typography to effectively communicate there message. Something that charitably posters do often As it creates a high impact peices and it is the tecniques used here that i will try and emulate in my own work.

Heinz Salad Cream Charity

Again further research on successful media campaigns and how we can apply there qualities to heinz.
The general idea is to get our message out to as many people as possible over a short period of time, with our hard hitting approach to a particularly un important message in the grand scheme of things.

The Top 10 Best Social Media Marketing Campaigns Of All Time

Social Media Marketing is in full swing nowadays, and almost all of the world’s top brands are utilising it in one way or another. The campaigns aren’t always the easiest to execute (and sometimes go bad, although that’s another blog post), but if done correctly they have the potential to generate a massive return on investment. Here we look at a rundown of the ten best social media marketing campaigns of all time:

10. Dunkin’ Donuts – Keep It Coolatta

Dunkin’ Donuts came up with an awesome campaign to promote the launch of their Coolatta beverages – a sweepstakes where Dunkin’ Donuts Facebook fans could upload a photo of themselves with a Coolatta beverage to Facebook and automatically be entered into a daily giveaway. The relatively low cost campaign built up their social network following, increased brand & product recognition with the mass of Coolatta-related images flying around the web, and obviously encouraged people to buy their iced-coffee drink too.

Although these kinds of campaigns certainly aren’t rare nowadays, this was one of the first of it’s kind, which is why I think it deserves a space in the Top Ten. Dunkin’ Donuts still have a strong Facebook presence to this day, and run a similar ongoing campaign called Fan of the Week.

Keep It Coolatta Was One Of The First Campaigns Of Its Kind

9. Google – Parisian Love

Google did something very uncharacteristic of the search giants on February 2010 and ran a TV advertisement campaign entitled ‘Parisian Love’ in the advertising break of the 44th annual Superbowl. The ad demonstrated some of Google’s many search-based features, and was based around somebody debating whether to move to France to meet up with a lover.  The ad definitely generated a lot of buzz, and stocks rose almost instantly, but was it worth an estimated $5,000,000 price tag for the 53 second slot? Who knows, although the company was last valued at $153.4 billion, so it’s not as if they’re short of the cash.

Google later capitalised on the buzz surrounding its Parisian Love campaign by launching a Search Stories mini-site, where users can create and share their own Superbowl-style advertisement.

8. Dove – Dove Evolution

Dove’s viral video ‘Dove Evolution’ was part of its ‘Campaign For Real Beauty’ launched in 2006, and was the first purpose-built viral video to make a real impact on a marketing campaign for the company. The video features model Stephanie Betts being given a makeover then later being photoshopped, and is supposed to highlight how our perception of beauty is distorted. The video managed to acquire over 11,400,000 views on YouTube, and it has been estimated that it brought in a massive $150,000,000 worth of exposure for the company. Not bad.

The video also managed to inspire a number of spin-off videos, most notably ‘Slob Evolution‘, which went on to be nominated for many prestigious awards, such as a Daytime Emmy and Webby award.

7. Starbucks – My Starbucks Idea

My Starbucks Idea is an excellent example of crowd-sourcing quality information for the purpose of business development. The great thing about this campaign isn’t just that they acquired (and continue to acquire) a huge amount of business ideas for free, but that they’re also generating brand awareness and customer engagement as a bi-product. And just imagine how happy it would make that special someone who got their idea implemented? Priceless. Here are a few of the ideas that made it:

• Low fat & high-protein items for breakfast
• Free coffee for Gold Card members on their birthday
• Starbucks VIP card
• Splash sticks
• Buy coffee beans, get a free cup of coffee
• More…

My Starbucks Idea crowd-sourced Ideas From The Public To Improve Their Business

6. Evian – Roller Babies

Evian launched its ‘Roller Babies’ video in July 2009 as part of it’s ‘Live Young’ campaign, and instantly gained success.  The video notched up 27,000,000 views on the official YouTube video, and an estimated 61,000,000 views across the web in total, making it the most popular online advertisement ever. What Evian are most proud of though, is the videos ability to inspire conversation – research shows that over 80% of people who watched the clip in either France or America considered discussing it, and over 65% wanted to share it.

The most interesting aspect of Nielsen’s research though, was the fact that 95% of the people in France (one of the countries where the advertisement was first launched) who viewed the video online had not seen the ad on TV. This statistic really cemented the need for online video to run alongside – and possibly even replace – traditional media channels.

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5. Everywhere – #BeatCancer

In probably the most noble campaign in our top ten, Everywhere, a social media communications and content company based in Atlanta, Georgia, launched a campaign to raise money for various non-profit cancer organisations. The campaign was based around the idea that #BeatCancer’s sponsors – eBay/Paypal & MillerCoors Brewing Company – would donate $0.01 to charity for every time the hash tag ‘#BeatCancer’ was mentioned on either a blog post, Tweet or Facebook status update. The campaign earned over $70,000 for various charities, and really showed that it’s possible to do something amazing with social media.

The Inspiring #BeatCancer Campaign Raised Over $60,000 For Charity

4. Blendtec – Will It Blend?

‘Will it Blend?’ has been going for 3 years now, and is still generating buzz around Blendtec’s products. There’s no doubt that it was (and still is) a successful marketing campaign – it won .Net Magazine’s 2007 Viral Video campaign of the year, the Bronze level Clio Award for Viral Video in 2008, and was also nominated for the 2007 YouTube award for Best Series. Currently, the Will It Blend? series has gathered more than 100,000,000 hits, and it doesn’t look like it’s going to slow down any time soon.

3. Obama – Election Campaign

It’s been well documented that Social Media was a huge part of Obama’s election campaign, and that can be backed up by some fascinating statistics regarding what the campaign achieved:

• 5 million ‘friends’ on more than 15 social networking sites
• 13 million email subscribers
• 8.5 million monthly visitors to MyBarackObama.com (at its peak)
• 3 million online donors

It’s also interesting to compare Obama’s Social Media campaign to that of his nearest rival, John McCain. For example: On election day Obama had 3,000,000 Facebook supporters opposed to McCain’s 600,000, 859,000 MySpace friends opposed to McCain’s 319,000, 115,623 Twitter followers opposed to McCain’s 4,911 and 117,873 YouTube subscribers as opposed to McCain’s 2,902. To sum it up, he absolutely destroyed McCain on every major social media platform, and maybe – just maybe – that’s what gave him the edge in the election.

Obama’s Social Media Campaign Helped Him Become The First Black President

2. Compare the Market – Compare the Meerkat

The UK-based car insurance comparison site Compare the Market launched its legendary Compare the Meerkat TV campaign in early 2009. The campaign was based around ‘Aleksandr’, owner of Compare the Meerkat, who was getting rather annoyed with people getting mixed up between Compare the Meerkat and Compare the Market, so decided to launch a campaign to inform people of the differences between the two. The campaign went viral in the offline space almost immediately, and the online world wasn’t far behind when the Compare the Meerkat mini-site was launched along with Aleksandr’s Twitter account.

In my opinion, the Compare the Meerkat campaign was the most innovative out of the top 10 – the virality of the content is second to none; I can’t count the amount of people who have asked me if I’ve seen the advert, or reciting any one of the  numerous catchphrases associated with it. The real power comes from how the campaign is so closely linked to the Compare the Market brand, though – Excellent viral content + Heavy brand association = successful marketing campaign. Simples.

1. Old Spice – YouTube Campaign

Yeah, yeah – I know it’s so cliché, and I really was going to put it at number two just to be different, but there are just too many reasons why  the Old Spice YouTube campaign was the best of all time. Let’s look at a few of them:

• More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech
• Total video views reached 40,000,000 in a week
• Campaign impressions: 1,400,000,000
• Since the campaign launched, Old Spice body wash sales are up 27%; in the last three months up 55%; and in the last month up 107%

Amazing, huh? Sure, a 107% increase in short-term sales is an insanely good return for a marketing campaign, but you really don’t appreciate how good it is until you have a think about the ROI. You see, this particular Old Spice campaign didn’t require a $5,000,000 ad spot, a $8,000,000 celebrity paycheck, or a$15,550,000 video campaign – it’s estimated that the campaign cost a very modest $250,000 to run. Sadly it’s still too early to calculate the actual ROI of the campaign, but you can bet your bottom dollar that it’s going to be positive.

Thanks for reading! If you think that there’s a campaign that deserves to be in the top 10 that isn’t, please post it in a the comments below.

Looking for assistance with developing a social media campaign for your business? Send over your briefand we will get back to you faster than a nyan cat.

Heinz Salad Cream Charity

A look at the post innovative charitable campaigns in 2011 and how we can take there message to our apply it to ours.

Charities - 11/10/2011

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Following reports that the ad by Bono’s charity One has been banned by Ofcom, the communications regulator, we got to thinking about what kind of campaigns get people’s attention. We mean really get people talking. So, here’s our top ten of the most creative, thought-provoking charity campaigns…

#1 
One

So, for example, the One ad, called The F Word: Famine is the Real Obscenity, features celebrities (big tick) doing something controversial (double big tick). Aimed at raising awareness of famine in the horn of Africa, stars such as Ewan McGregor, George Clooney and Jessica Alba appear to say the F-word, before it is revealed they are actually saying the word ”famine”.
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#2 
The Royal Marines Charitable Trust
A recent charity campaign coordinated by the wives and girlfriends of Royal Marine service men saw the ladies dressed in their undies in the name of The Royal Marines Charitable Trust. When the story ran on the Mail Online, it caused a storm of comments – some critiquing the ‘artistic’ quality of the images, some questioning the tastefulness of the project, and yet others fiercely defensive.

#3
Movember 
If you happened to see a number of men walking around with magnificent handlebar moustaches last November, this is why. Commandeering “the month formerly known as November”, as the perfect time of year to raise awareness of prostate and testicular cancer, Movember makes its point in the most hirsute fashion possible.
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#4 
It gets Better

A grassroots response to the suicides of a teenager in the US after being bullied for being gay, the It Gets Better campaign started life as a simple, viral message, reassuring young people that things get better. A YouTube video posted by columnist Dan Savage grew into an international movement backed by Barak Obama, Hilary Clinton, Anne Hathaway and Colin Farrell.

#5 
Breast Cancer Awareness
A little bit fun, a little bit provocative (well, alright really quite provocative), the campaign’s invitation to ladies to post status updates completing the sentence “I like it on” generated a craze that swept Facebook during Breast Cancer Awareness month with suggestions such as “I like it on the floor”, “I like it on the kitchen table” etc. In fact, the organisers revealed later, the locations referred to where women place their handbags.

#6
Amnesty TV 
Not strictly speaking a campaign we know, but still, a great way to amuse, entertain, and most of all engage followers and newcomers alike with a witty blend of sketches and stunts, put together by some of the funniest folks in the business.

#7 
Make Poverty History 
The ‘click‘ adverts, intended to appear on TV and radio, were banned by Ofcom in 2005 for being too political. Famous faces from Cameron Diaz to Liam Neeson to Brad Pitt feature in the video, in which each click of their fingers denotes the death of a child from extreme poverty. Despite being banned – or perhaps because of it – the ad generated endless column inches in the press.

#8 
Unicef
Like Cadburys, who famously ‘own’ the distinctive shade of purple that adorns their products, you too can be the proud owner of your own colour.  Teaming up with paint brand Dulux, Unicef is offering everyone the chance to buy one of the 16.7 million colours that make up the spectrum. For £1 donation, you can pick a shade, choose a name, explain why you picked it, and give it a description.

#9
Breast Cancer Awareness (again) 
Bringing the message to a landmark near you, Breast Cancer Awareness sponsor Estee Lauder has bathed various global sites in a warm pink glow to raise awareness of the disease. From Niagara Falls to the Colosseum to the Empire State Building, the world’s most famous landmarks have been lit up in shades of pink.

#10
Cats Protection 
In the name of promoting neutering, Cats Protection tapped into the media zeitgeist earlier this year, staging a super-injunction which prevented the press from naming a “particularly promiscuous” male cat “suspected of having affairs with a number of female cats resulting in the birth of numerous love kittens”. Alas, despite the charity’s best efforts, Victor the cat was named on Twitter.
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Heinz Salad Cream Charity

We have decided to come up with a concept for heinz salad cream based around treating it as a charity, or in fact mayonnaise as a charity. The intial strap line being " every ten seconds a pot of mayonnaise is maliciously consumed.....Save Mayonnaise buy heinz salad cream" on this post i am looking at successful charitable campaigns, and the merchandise and pieces of design that go with it. This will enable us to see what will be appropriate for salad cream.

I think it is very important to have a web presents, on this kind of event as it will allow you to get your message out to as many people as possible over a short period of time.
Also using merchandise to get into the public eye is a good way of getting a message out there for example t shirts. Something you can get if you vote etc.

Heinz-Family Arguments

Top 20 family arguments

1. Household chores
2. Treating the house like a hotel
3. Taking each other for granted
4. Being unable to find something in the house
5. What to watch on TV
6. Whose turn it is to wash up
7. Whose turn it is to go on the computer
8. The cost of the telephone bill
9. Loud music
10. Homework
11. Constantly being asked for money
12. Bad driving
13. Where the remote control is
14. What to have for tea
15. Putting an empty juice / milk carton back in the fridge
16. What time the children should go to bed
17. Never ending sport on TV
18. People spending too long in the bathroom
19. What time teenagers should be back home
20. Who should empty the dishwasher

Heinz-Family Feuds

This here as i am beginning to look at the concept of family feeuds with in history and comparing this to the heinz family. And from this create an amusing advertising campaign aimed at the 18-29 audience.

10. Blues vs. Greens in the Byzantine Empire

You might think that sports rivalries are often taken a little too far, but modern soccer hooligans and hockey goons have got nothing on the fans of Byzantine-era chariot racing, who caused so much carnage that they were nearly able to overthrow the Emperor Justinian. At the time, chariot racing was the most popular form of entertainment in Constantinople, and supporters of the two most popular teams—known as the “Greens” and the “Blues” because of the color of their uniforms—resembled gangs more than they did sports fans. Chariot racing was so popular that the rival groups even managed to affect politics, and they were often known to shout out demands to the Emperor after a big win. When they weren’t functioning as de facto political parties, members of the Blues and the Greens engaged in a long-running feud that frequently resulted in fighting and even murders.

How it Ended:

The feud between the Blues and the Greens reached a fever pitch in 532 AD, when the infamous Nika Riots broke out after the government attempted to punish members of the groups for a series of killings perpetrated after an important chariot race. In a bizarre twist, the two groups briefly put aside their differences and turned on the Emperor, burning down much of the city and nearly taking over the rest. But after they were paid off by Justinian—a longtime supporter of their cause—the Blues turned on the Greens and left them to be slaughtered. In the ensuing bloodshed, thousands of Greens were killed by the imperial army.

9. Strangio-Nirtas vs. Pelle-Vottari-Romeos (The San Luca Feud)

Flowers in front of Da Bruno restaurant, the site of the massacre. (Photo: DPA)

While most of the feuds listed here came to an end years ago, Italy’s San Luca Feud is an example of a modern-day vendetta that is still ongoing. The conflict exists within a notorious crime organization called the ‘Ndrangheta, which is still one of the most powerful and violent mafias in all of Italy. The ‘Ndrangheta is organized into clans, and it was between two of these groups, the Strangio-Nirtas and Pelle-Vottari-Romeos, that the feud originally began. The first major incident occurred at a Carnival celebration in the village of San Luca in 1991, when a drunken brawl between young men from each side ended with the deaths of two members of the Strangio-Nirtas. This started a cycle of violence that lasted several years, and killings on both sides helped to rack up a shocking death toll. A truce was briefly declared in 2000, but the violence flared up again in 2007, after the wife of one of the higher-ups in the Strangio-Nirta clan was shot dead in San Luca.

How it Ended:

This killing proved to be a tipping point in the San Luca Feud, and it led to the conflict’s most deadly incident in August of 2007. In what has come to be known as the Duisburg massacre, six members of the Pelle-Romeo Clan were killed by a pair of gunmen who riddled the cars they were sitting in with more than 70 bullets. The sheer brutality of the crime led to a massive police investigation that resulted in the arrest of more than 30 members of the ‘Ndrangheta, among them several leaders of the Strangio-Nirta clan. Since then, it has been reported that a truce has once again been declared, but it remains to be seen if the San Luca Feud has finally come to an end.

8. The Black Donnellys vs. Biddulph Township

One of the most notorious feuds in Canada’s history concerns the “Black” Donnellys, an Irish immigrant family that managed to draw the ire of an entire town. The family arrived in Biddulph Township, Ontario in the mid-1840s. At the time, tensions between different factions of Irish immigrants in the area—among them the “Whiteboys” and the “Orangemen”—had escalated into an all-out feud, and it wasn’t long before the Black Donnelly’s, as they came to be known, had unwittingly entered the fray. The Donnellys were already known as a rough-and-tumble lot, but after showing up in Biddulph their criminal records grew considerably. Members of the family were arrested for everything from arson and theft to verbal assault, and though these offenses weren’t uncommon in the township, it seems that the Donnelly’s bad reputation made them a prime target for the local law enforcement. Soon, they were regarded as the town menace, and reports from the era describe a series of beatings, altercations, and livestock murders that occurred between the Donnellys and various townspeople. The feud was taken to a new level in 1857, when the family patriarch James Donnelly killed a local man with a crow bar during a drunken brawl. This, along with anger over violence surrounding a stage line that was started by one of James’s sons, set the stage for a bloody showdown.

How it Ended:

The Donnelly’s feud with Biddulph Township ended under mysterious and violent circumstances on February 4, 1880. In the early morning hours an angry mob—no doubt made up of the Donnelly’s enemies from in and around Biddulph—formed outside their house. The crowd entered the house and attacked the Donnellys with sticks, shovels, and other blunt objects. They managed to kill five members of the family, including James and his wife Johannah, before burning the house to the ground.  No one was ever officially charged for the murders, and to this day the massacre of the Black Donnelly’s remains one of the most infamous crimes in Canadian history.

7. Clan Chattan vs. Clan Kay (The Battle of North Inch)

In medieval Scotland, feuding between rival clans and families was relatively common, and it wasn’t unusual for the differences to last for hundreds of years. These vendettas regularly ended in bloodshed, but perhaps never so spectacularly as in the case of the Battle of the Clans, also known as the Battle of the North Inch, an infamous clash between the Clan Chattan and the Clan Kay that occurred in 1396. Just who the Clan Kay were is still uncertain, though most claim they were either an affiliate of Clan Cameron—with whom the Chattans were known to have feuded for over 350 years—or an internal faction within Clan Chattan that sought control of the group. Either way, the tensions escalated to the point that the groups’ leaders decided on a most brutal solution: trial by combat. A makeshift battlefield, complete with wooden barrier walls, was erected near the river Tay, and 30 men from each group were selected to fight to the death. Whichever side had the last men standing would be declared the winner.

How it Ended:

On the day of the conflict, men from each of the feuding sides arrived armed with bows, swords, and axes. Spectators, including King Robert III, gathered around the battlefield. In what has become something of a legend, it is said that the Clan Chattan somehow ended up one man short, and was forced to pick up a substitute in the form of a diminutive harness maker known as Hal O’ the Wynd. He may have not looked like a fighter, but as the story goes, Hal O’ the Wynd proved to be a fierce warrior. He led the charge into battle, and following several minutes of horrific violence, all but one of the rival clan lay dead or dying on the battlefield ground, while 11 members of Clan Chattan had survived, and were declared the victors.

6. Grahams vs. Tewksburys (The Pleasant Valley War)

Ed Tewksbury

One of the most famous feuds of the American Old West was what has come to be known as the Pleasant Valley War, a years-long vendetta between two ranch families in Arizona. The trouble started in the 1880s, when differences arose between the Tewksburys, a family of sheepherders, and the cattle-raising Grahams. The two families regularly argued over the borders of their two properties, and both claimed that the other’s animals tore up their land and left it useless for grazing. Eventually, the conflict escalated into an outright war that claimed the lives of as many as 20 people. Locals from all around the area were drawn into the conflict, and both families are believed to have employed mercenaries as killers for hire, among them the infamous gunslinger Tom Horn.

How it Ended:

The conflict reached its height in September of 1887, when the Grahams surrounded the Tewksbury’s cabin and killed two men during a lengthy gunfight. A local lawman named Perry Owens found out about the ambush, and he later killed three members of the Graham faction after a gunfight broke out when he tried to make an arrest. But even the intervention of the law didn’t slow down the feuding families, and over the years the two continued fighting until there were only two men left standing: Ed Tewksbury and Tom Graham. Graham was murdered under mysterious circumstances in 1892, and though he was a prime suspect, Ed Tewksbury was never proven to be the killer. He was set free and lived until 1904, the only surviving participant in a years-long cycle of retaliatory violence that had managed to drive both families into extinction.

5. Alexander Hamilton vs. Aaron Burr

Alexander Hamilton and Aaron Burr were two of the key figures in the early history of the United States, but their function as founding fathers is often overshadowed by their legendary rivalry, which ended with a deadly duel in 1804. The tensions began in 1791 when Burr, a Democratic-Republican, was elected to the New York senate in place of Hamilton’s friend Phillip Schuyler, a Federalist. Hamilton took the defeat as a personal attack and developed a staunch dislike for Burr, and for the next several years both men frequently campaigned against one another. The competition came to a head in 1804, after Hamilton actively fought against Burr’s campaign for governor of New York and helped to ensure that a rival politician named Morgan Lewis won instead.

How it Ended:

Burr took Hamilton’s actions as an affront to his honor, and demanded that he apologize. Hamilton refused, and after several confrontations through letters and intermediaries, Burr challenged him to a duel. Hamilton accepted, and along with two seconds, the men traveled to a rocky bluff in Weehawken, New Jersey on July 11, 1804. It is often argued that Hamilton was a reluctant participant in the duel, and that he purposely fired his shot into the air. Still, all that is known for sure is that Hamilton’s bullet struck a tree branch over Burr’s head, and that Burr’s shot hit Hamilton in the stomach. He was taken back to his home in New York, where he died the next day.

4. Stalin vs. Trotsky

Just before the death of the famed Soviet revolutionary leader Vladimir Lenin, his two lieutenants Joseph Stalin and Leon Trotsky became embroiled in a bitter struggle for control over the newly formed USSR. Even prior to Lenin’s illness, there was no love lost between the two men, who had very different ideas about the way the socialist revolution should be conducted. They clashed after Stalin directly defied Trotsky’s orders during the Russian Civil War and the Polish-Soviet War, and Trotsky responded by being openly critical of Stalin during the Soviet Party Conference. After Lenin suffered a stroke in 1922, the feud escalated considerably. Trotsky was considered the smarter tactician of the two men, and he was widely acknowledged as Lenin’s preferred successor. But Stalin was shrewder and more skilled at negotiating backroom deals, and he quickly assembled a team of allies determined to see Trotsky destroyed.

How it Ended:

Although outnumbered by political opponents, Trotsky continued to voice his opposition to Stalin and his allies even after Lenin’s death in 1924. He briefly managed to gain popular support, and to many he was still regarded as the natural successor to Lenin. But Stalin soon began using the Soviet Secret Police as a means of intimidation, and before long support for Trotsky had largely been stamped out. With his new power, Stalin saw to it that Trotsky was removed from the party and exiled from the USSR in 1928. Trotsky eventually ended up in Mexico where, on Stalin’s orders, he was assassinated by a Soviet operative in 1940.

3. The 47 Ronin vs. Kira Yoshinaka (The Ako Vendetta)

Incense burns at the burial graves of the 47 Ronin at Sengaku-ji.

In Samurai history, there’s no more famous story of vendetta than the tale of the 47 Ronin, which has become one of Japan’s most treasured pieces of national folklore. As the story goes, the feud originally began in the 1600s between Asano Nagonori, a feudal lord, and Kira Yoshinaka, an official who worked for the Shogun, the head military official in Japan. Kira was supposedly a rude and ill-tempered man, and it’s said he regularly disrespected the more unflappable Asano. After repeated insults, Asano finally drew his sword and attacked Kira, but he only succeeded in slashing the other’s face before he was subdued and arrested. For his crime, Asano was forced to commit seppuku, a ritualistic suicide that’s better known in the West as “hara-kiri.” Asano’s death meant that his Samurai retainers had become Ronin—warriors without a master or purpose. Most went their separate ways, but a group of 47 loyal members, led by Oishi Yoshio, swore to avenge Asano’s death.

How it Ended:

Kira was wary that the Ronin would try to seek revenge, so they were forced to lie in wait for over a year, carefully disguising their motives by taking on menial jobs and pretending to be poor and undisciplined. But two years after Asano’s death, the Ronin finally attacked. They converged on Kira’s mansion, and after defeating several rival Samurai in combat, they found Kira cowering in a back room and killed him by cutting off his head. They took the head with them and placed it on their master Asano’s tomb before turning themselves in to the authorities. Though they may have been victorious in the feud, the 47 Ronin were still charged with murder, and they were forced to commit seppuku in the same fashion as their master.

2. Al Capone vs. Bugs Moran

Al Capone and Bugsy Moran

Prohibition-era gangsters Al Capone and Bugs Moran managed to control the Chicago underworld for most of the 1920s. They ran liquor, operated casinos, and opened brothels, all with little fear of retaliation from the police. What both men did fear, though, was each other. For years prior to Capone’s imprisonment, the two engaged in a bloody feud that included robbery, arson, and murder. The trouble started when Capone’s Southside Italian gang started to rise to power through violence and intimidation. Moran’s Irish Northsiders took a strong dislike to Capone’s brutal tactics, and Moran himself regularly lambasted Capone in the press, calling him “Scarface” and a “grease ball.” On more than one occasion, Moran and his associates performed drive-by shootings on Capone’s cars and businesses, and both men had properties owned by the other burned to the ground. In one particularly grisly incident, Moran’s crew abducted Capone’s personal bodyguard and tortured him for hours before killing him and ditching the body.

How it Ended:

Capone and Moran’s organizations continued to trade punches throughout the late 1920s. Moran made several attempts on Capone’s life, and he regularly had his gang raid Capone’s shipments of illegal liquor. The tension finally got the better of Capone in 1929, when he allegedly ordered the St. Valentine’s Day Massacre, which saw seven of Moran’s men lined up and shot hundreds of times with Tommy guns. The massacre marked the beginning of the end of Moran’s criminal empire, but it also drew the ire of the federal government, which arrested Capone on tax evasion charges two years later. After being released, Capone was never able to reestablish his criminal empire. Moran, meanwhile, was later arrested for bank robbery, and died in prison at the age of 65.

1. Hatfields vs. McCoys

The Hatfield clan in 1897.

There’s simply no feud more noteworthy than the legendary conflict between West Virginia’s Hatfield family and Kentucky’s McCoys, which has come to be the most famous historical example of the destructive power of vendettas. The differences between the wealthy Hatfields and the more working class McCoys started during the Civil War. The pro-Confederate Hatfields made no secret of their disdain for the McCoy’s support of the Union, and they were even suspected of killing one of the McCoys who served in the Union army. But the feud didn’t really begin to gain steam until 1878, when a dispute over ownership of a pig ended with the McCoys killing one of the Hatfields. From here, the conflict escalated into an all-out war, with both sides regularly perpetrating killings, beatings, and kidnappings against the other. In one of the feud’s most dramatic chapters, Roseanna McCoy began an affair with one of the Hatfield boys, and the familial strains caused by the relationship (which was eventually abandoned) led to a series of brutal murders on both sides.

How it Ended:

The feud reached its bloody peak in 1888. In what has come to be known as the New Year’s Night Massacre, a group of Hatfields attacked the McCoy cabin in the middle of the night. After opening fire on the cabin, killing two children, and brutally beating their mother, the men burned the house down. This incident, along with a string of other killings during the 1880s, eventually got the law involved, and the governors of both Kentucky and West Virginia even deployed state militias to help get the situation under control. After a manhunt, several of the Hatfields were arrested for their part in the New Year’s Night massacre, and at least seven were given life sentences in prison.

In 1891, after ten years of bitter conflict and more than a dozen deaths, the two families finally agreed to a truce, and from there the feud eventually eroded. Amazingly, and despite their family histories of violence against one another, descendants of the Hatfields and McCoys have regularly had friendly reunions in the years since, most recently in 2003. In perhaps the most bizarre meeting of all, the two groups even appeared as rival contestants on the TV game show Family Feud.