What is graphic design for?- what function does it perform or what problem is ti trying to solve.
Who is graphic design for?- who is the potential audience or audiences? who is meant to get it or who isn't?
Where is graphic design found?- where is it meant to be seen?in what situation or at what scale? how is the audience supposed to receive it and are they meant to interact with it.
These are looking at purely image based design, this is an exploration into the brand recognition of the Mercedes star symbol. I think an image or logo is successful if it can stand alone with out type, and with people recognising it automatically. The star symbol is a globally recognised symbol of quality, and is seen everyday life.
This post shows the development of the NBC logo. Over time it has created a successful brand identity that is now globally recognisable thanks to technological advances such as cable TV. Again it requires no type to accompany it. Analysing this particular logo, i think the colours used help to cement the brand identity. It really becomes the colours that you recognised as the identity of the brand, not the swan.
Here is a trio of images that really shows how strong the nike logo is, it has been altered several times, even broken, and it is still incredibly recognisable. Nike is arguably one of the biggest brands in the world, and is used by the most amateur to most professional of athletes. It links the common every day sportsman with the highest professional, and its this reason that makes it such a strong logo. regardless of colour and style it will always work to portray a professional identity.
This is a head line from the guardian newspaper, which has been graphically reproduced, the headline reads ' beer sales plunge britons stay home' i think this is easily legible from the images. From the an audience perspective, you will have to have some intelligence to interpret this collection of images. often images as a collection help on lookers to interpret better.
this a piece by Noma bar. who specialises in simplistic drawings, with as little pencil stokes as possible, this image represents the film pulp fiction with samuel l jackson and john travolter. Its incredable such likeness can be shown with such a small amout of marks on the page. it would be easily reognisable for any on looker.
This is a more political piece by the same designer, who started life as a typographer. its a political message about gun crime, and street crime at night. It again is incedably simplisitic and it is this that attracts me to message is portrays. the style of illustration. the blood from the gone suggest a more sinister message behind the piece.
This piece again plays on the global brand image of the nike brand. The style of illustration is visually appealing, using a propaganda style to encourage people to buy the product. The colours used attract people to the posters. i could image a whole advertising campaign based around this style.
This is part of a lego advert, i think its a strong advert as it plays on the idea of kids being able to make up anything from lego, no matter how imaginative it may be.
For the last two images of this post, i have chosen two adverts based at promoting greener living. These are clever adverts that are visually and conceptually appealing. I think however the wind farm one is much more successful in getting across its point, especially with the green back ground. It informs people, especially home owners of how important it is to be green, this is done, by using the plugs, as the first thing i though of when i sore the plugs, was applying the scenario into the home. Its more of a mind jogger. i would imagine seeing these adverts on billboards, or even on the internet.
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