This post will be a continuous finding of logo's and logo development, having recently picked the 10 briefs that we have decided to work with at the beginning of third year, i have found myself focusing the start of the final year predominately on branding and identity. I feel it is important for me to keep an on going reference of logo design/development.
Strong and simple concept coming up with the final design you can see the development and progression. yet still coming up with a strong outcome.. the layered effect on the final image is also pleasing to the eye.. however i am not sure how well this logo could be applied to other media forms.
here again you can see what appears to be a simple solution to a problem.. however it is here you can see how the designer pushes the concept to reach the final goal.. or solution something that is advisable with my own practice.
looking at simplicity is often as effective as producing elaborate logo design, giving a clean identity where appropriate, crucial to keep the target audience in mind when using this style. this is part of a personal identity. type and as image in this case, could be used for my type factory brief, and pushing the idea of making typography accessible for all ages to understand.
This is an example of how and identity or logo can work and come to life while using moving image as a media to deliver, something i think is important when demonstrating the new identity to a client. I believe a client finds it easier to comprehend the identity when seeing it moving on screen and thus it is easier for them to relate to your solution. as a result i will attempt to use moving image through all of my current projects when dealing with identity.
more of a corporate identity. however why i have highlighted this mainly is the use of colour gradient that makes the logo stand out. sometimes simple use of colour can bring a somewhat dull image to the foreground. could be applied for my business school brief.
Here you can see the rebrand for m tel, why i have highlighted this is because its important to keep in mind how a successful id shouldn't just look good in logo form,it needs to be applied across the range of products,mediums. This will be very important whilst pushing the range in my identity briefs.
again looking at how an identity can be applied through a range. The use of simple colours here is what attracted me to it. obviously the colour is relevant for the subject matter of london and proves agains simplicity can work across a formal subject. i like the manner in which the logo is changeable as well something that i will keep in mind for my organic fast food brief.
This is what seems quite outdated as a logo on first impressions, however when applied across a range of outcomes it becomes more relevant, i especially like the shop front of the identity, i will use this across my briefs, for example in fish and chips i will use this as a template and deign the shop frontage.
The typeface used on this identity helps to produce a different tone of voice by being a large rounded almost happy type, this is something to keep in mind when creating identities for the a specific tone of voice... i,e organic fast food.
The use of a created typeface, gives this identity a different dimension, and a unique id. This is something i am going to attempt to do for the type factory brief. again this shows how the identity is pushed across a large range of outcomes, this give the brand reality and believably.
combining type and image is also something to think about developing the logo. gives a different tone to the deliverable.
baring in mind placement is also important for the success of the identity.
